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asset one

About Us

At Asset One, we believe wealth planning is deeply personal which is why we built a firm where families, entrepreneurs, and business owners could find a long-term advisor, not just a service partner.

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about us

Meet the Team Behind the Strategy

Grounded in Relationships. Built to Serve Generations.

At Asset One, we believe wealth planning is deeply personal which is why we built a firm where families, entrepreneurs, and business owners could find a long-term advisor, not just a service provider. That relationship starts with truly knowing our clients how they think, what they care about, and what they’re building toward. We believe our size and structure make that possible. We believe we’re agile, adaptive, and accessible—without the layers, phone menus, or impersonal processes you’ll find elsewhere. The team you see here is committed to knowing your name and your goals. We’re here to guide, not push. To understand before recommending. And to show up with the same care and clarity you give to the people you love.

OUR TEAM

Meet Our Team

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Don Petricic, CFP®

Managing Partner

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Tom Phillips, CFP®

Managing partner

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Austin Velarde

managing partner

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Cassie Reyes

operations manager

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Susanna Fraser

Client Service Associate

Asset One - Utah Office

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JT Ferrin, CFP®

Managing Director

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James Franklin, CFP®

Financial Advisor

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Lindsay Cook

Operations Manager

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Jake Pendleton

Relationship Manager

Let's talk

Let’s Talk About What You’re Planning For

Whether you're building a strategy, thinking about a transition, or just want a second opinion—let’s have a conversation. It starts with a complimentary and thoughtful conversation to see if we’re the right fit.

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